History Behind Double 11

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This Wednesday, the topic of culture class in Chinese academy is the famous double 11 shopping carnival! if you still don’t know about this festival, then you need to updated.

What is Singles Day?

Singles Day started as an obscure “anti-Valentine’s” celebration for single people in China back in the 1990s, but it has spawned into the world’s biggest online shopping day. It takes place in China on November 11 every year.It’s also known as Bachelors’ Day because of China’s gender imbalance. The country’s one-child policy, which it recently said it will bring to an end, along with the cultural and economic pressures for that child to be a son, has led to a male surplus.Known in China as “bare sticks holiday” because of how it looks numerically, Singles Day began as an anti-Valentine’s Day in the 1990s when students at Nanjing University started celebrating their singledom.Shelly was talking about several essential words related to the words single, this dog abusing behavior actually means the act that couple have intimacy relationship in front of other people, and make the third wheel person feels jealous and left alone.  Singles’ Day now has more shopping effect than just to celebrate be single. The holiday was initially only celebrated by young men, hence the initial name “Bachelors’ Day.” However, it is now widely celebrated by both sexes. “Blind date” parties are popular on this day, in an attempt to alter the single status of the participants. Some universities organize special programs to gather singles together for the celebration. Singles may take on an annoyed or self-deprecating attitude in response to remaining single as a university student, but university initiatives have helped curb that negativity.Although this date is meant to celebrate singlehood, the desire to find a spouse or partner is often expressed by young Chinese people on this date, while other love-related issues are discussed by the Chinese media.

What is the shopping carnival about?

The annual event kicks off on the midnight of 11 November and runs for 24 hours featuring steep discounts that are driven by the main Alibaba-owned platform, Tmall. Essentially, think of it as the Asian version of America’s Black Friday and Cyber Monday shopping sales – but bigger than the two combined.This year, Alibaba says over 15 million products from more than 140,000 brands, including 60,000 international brands, will be offering discounts on Tmall – up from 100,000 last year. Besides the e-commerce giant, other platforms like JD.com have become a key competitor and will be pushing equally hard to attract shoppers.Online Mall continuously made efforts to supply goods at reduced prices, which scaled 1 billion Yuan in total, lowering the online prices for approximately 40%.Like Black Friday in the US, or Boxing Day in Commonwealth countries, it’s a time of nationwide bargain-hunting extravaganza, but with one important difference: the shopping spree is happening online!One of the largest e-commerce hubs hosting Shopping Carnival is Tmall. In just one day in 2016, Tmall notched up a sales record of 120.7 billion Chinese Yuan. That’s more than $18 billion!Shelly also gave a step by step tutorial about how to shopping online if you are a foreigner and don’t have Chinese bank card, more events in Chinese academy, to be continued…

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